About The Nutraceutical Alliance

The Nutraceutical Alliance is here to help you achieve your goals in a timely, complete and discrete manner.

- Our History


The Nutraceutical Alliance was founded in 1999 by Wendy Pearson, presently professor in Equine Sciences at the University of Guelph. The Nutraceutical Alliance in its present form was formed in 2013 by an alliance between Dr. Wendy Pearson and the current President, Dr. Michael Lindinger, PhD.  The Alliance brought together expertise in evidence-based ingredient selection and product design, research designs for testing product safety and function in the target species (mainly dogs, cats and horses), data analysis, communications to industry and the scientific communities, regulatory notifications (FDA, Health Canada, EU) as well as methods development for nutraceutical supplements, pharmaceuticals and biomedical instrumentation.

Dr. Lindinger's background before joining the Nutraceutical Alliance is in the physiology of muscles, gastro-intestinal system, nutrition and nutraceuticals, joint disease, and exercise. His research has involved many species ranging from marine mussels to humans. He served as a professor at the University of Guelph for 25 years in the current department of Human Health and Nutritional Sciences.

The Nutraceutical Alliance has helped many companies to successfully complete and publish research studies, register or notify their ingredients and products with the Veterinary Health Program (Canada) and the Center for Veterinary Medicine of the FDA, including GRAS notifications. These products include ingredients, supplements and instruments intended for use with horses, dogs and cats.  We are here to help you.

- Looking for more?

Our Blog

New, interesting, current and relevant things in the world of nutraceuticals, the Nutraceutical Alliance, and wellness for humans, dogs, cats and horses.

Product Design

Evidence-based research to select key ingredients that work together, safely and effectively to support a broad range of health needs including g.i., immune, skin, respiratory, joint and muscle.

Contact Us

Want to learn more about the Nutraceutical Alliance and how we can help you with your, your dogs, cats, or horses nutraceutical needs? Contact us now!